YMCA LAUNCHES NEW BRAND IDENTITY

July 12, 2010

New platform focuses on youth development, healthy living, and social responsibility.

Today, YMCAs in the area join Ys across the country in launching a brand new look and feel to help better express the organization’s mission. For the first time in 43 years, the Y is unveiling a new strategy to increase understanding of the impact of the organization on the community.

“Everyone knows the Y, but not everyone knows the impact we have on our community,” said Hugh C. Minor IV, Communications Director for the YMCA of Greater Providence. “Our new brand platform will help us tell the story of the Y, particularly in the areas of youth development, healthy living, and social responsibility.”

YMCAs across the area will be adopting this new brand identity, which includes a new logo that was unveiled at a national press conference this morning. Local branches will be moving quickly to incorporate the new logo which better reflects the vibrancy of the organization.

By making the look and feel of the Y friendlier and more accessible, the organization hopes to reach even more individuals in the community with programs and services that help them lead healthier lives.